Match Make: a match made for miracles.

A mobile application to help organizations put together events, and reward users for attending these events.

Role

UX/UI Designer

Role

UX/UI Designer

Role

UX/UI Designer

Role

UX/UI Designer

Industry

Beauty eCommerce

Industry

Beauty eCommerce

Industry

Beauty eCommerce

Industry

Beauty eCommerce

Duration

6 months

Duration

6 months

Duration

6 months

Duration

6 months

Here's the problem

Time and money are both often wasted on beauty supplies, as finding quality matches is an ongoing struggle.

With so many varying shades, hues, textures, and pigments to our skin, finding that one true match can feel daunting. So many products go straight to the trash, as no one wishes to wear a wrong shade and yet opened returns are rarely accepted due to sanitary concerns.

Surveys may be offered on other product pages, but are never carried over to other online marketplaces. Customers may be matched at in-person retail spaces, but this is traditionally to one brand's product, and is similarly difficult to carry over to other brands. How can we avoid the headache of constantly needing to jump through hoops just to get one match?

Let's try a solution

Users wish for an end to the waste and seek a way to know for sure that a match is assured across all products in one digital marketplace before committing to a purchase.

This can be assured through a proposed solution that offers an extensive user survey on skin conditions and needs. The more information the application is fed, increasingly accurate results may be offered.

By the end of the survey, users may enjoy a traditional e-commerce experience. Browsing products that are assured to be accurate matches will make for a streamlined shopping experience. This solution aims to deliver a comfortable journey where second-guessing any products they encounter is far from necessary.

We'll need tools

Style Guide

The style guide granted a visual direction.

Mind Map

This chart was used to understand the flow between screens and how the flow is impacted by user decisions.

User Journey

The user journey map laid out the persona's experience with the application at every stage.

Mind Map

This outlined the issue at its most abstract state.

Uncovered Issues

A key user pain point emerged in early versions of the product: the text-heavy format of the survey. Users were presented with written questions about their skin tone and shade, followed by text-based answer options. This reliance on text proved inadequate for a survey focused on such a visual aspect as skin color. Recognizing this disconnect, the survey was revised to incorporate a more visual approach.

Applied Strategies

Questions were reformulated with answers directly representing a range of skin shades and hues. This visual communication resulted in decreased misclicks within the survey, dropping from an average of 8 to just 1. This shift to a visual format translated to an impressive 87.5% improvement in user comprehension of the survey questions, paving the way for a significantly more accurate product matching experience.

Impact Highlights

Lucidity Achieved

Communicating with colors and hues make for a greater intuitive experience.

Metamorphosis

Matches made in heaven offer the user peace of mind during their browsing.

Accolades Received

Users are able to add to their cart with comfort and confidence.

Increased user comprehension during the survey, with an average of 7 less fewer misclicks.

An increased report in greater user satisfaction by the final iteration.

Reduced navigation time through the initial survey, indicating less user friction.

Match Make: a match made for miracles.

Match Make: a match made for miracles.

Match Make: a match made for miracles.

A mobile application to help organizations put together events, and reward users for attending these events.

A mobile application to help organizations put together events, and reward users for attending these events.

Here's the problem

Here's the problem

Time and money are both often wasted on beauty supplies, as finding quality matches is an ongoing struggle.

Time and money are both often wasted on beauty supplies, as finding quality matches is an ongoing struggle.

With so many varying shades, hues, textures, and pigments to our skin, finding that one true match can feel daunting. So many products go straight to the trash, as no one wishes to wear a wrong shade and yet opened returns are rarely accepted due to sanitary concerns.

With so many varying shades, hues, textures, and pigments to our skin, finding that one true match can feel daunting. So many products go straight to the trash, as no one wishes to wear a wrong shade and yet opened returns are rarely accepted due to sanitary concerns.

Let's try a solution

Let's try a solution

Users wish for an end to the waste and seek a way to know for sure that a match is assured across all products in one digital marketplace before committing to a purchase.

Users wish for an end to the waste and seek a way to know for sure that a match is assured across all products in one digital marketplace before committing to a purchase.

This can be assured through a proposed solution that offers an extensive user survey on skin conditions and needs. The more information the application is fed, increasingly accurate results may be offered.

This can be assured through a proposed solution that offers an extensive user survey on skin conditions and needs. The more information the application is fed, increasingly accurate results may be offered.

We'll need tools